If you want to get great perspective on social media with a side of Cheryl’s spunky personality on the side, this is one blog you will definitely want to add to your repertoire…

ávitāe45 - doing product marketing on Twitter RIGHT

They call it caffeinated water. I call it the perfect cure for a hangover (hydration + energy) but whatever you want to call it, ávitāe45, a bottled water with 45 mg of natural caffeine (think: a diet soda or half a cup of coffee) is tearing up on Twitter in four separate areas.

1. Hashtaggin’

“Join the conversation about ávitae by tweeting or retweeting using the #energy45 hashtag and check out all of the official sweepstakes rules here. Each day through August 6, we’ll randomly select a lucky @ávitae45 follower using the #energy45 hashtag correctly to receive 16 bottles of ávitae, just for showing us love on Twitter!

Each of our daily winners will then be placed into the running for a choice of two fabulous grand prizes at the end of our 45 days of hydrenergy sweepstakes:

-High Energy Ticket Package at PromoWest: Grand Prize includes one-year supply of ávitāe and two tickets for any six shows through December 31, 2009 at any PromoWest
-Easton Town Center Shopping Spree: Grand prize includes one-year supply of ávitae and $1,000 Easton Town Center gift card.
- At the end of our 45-day sweepstakes, 10 lucky @ávitae45 followers who used the #energy45 hashtag correctly during the contest will win 12 cases of ávitae.” venue.

2. Energy Interventionin’
Via Twitter, @avitae45 is doing daily “energy interventions” – message them with your office address and they might stop by with a boost for your whole team. And you know that was something I HAD to bring to MY office.

3. Conversatin’
They do it. A lot. Sometimes they’re silly. Sometimes they’re boostin’ peoples energy levels. Sometimes they’re helpful. But they’re certainly engaging with the community.

4. Contestin’
- 2 free tix to Chimaira or Hollywood Undead go to the 1st person that posts 3 ways they have hydrenergized with @avitae45 this month!
- I have 2 tix to the Jul21 Hollywood Undead concert @promowest, 1st person to post a pic of themselves in front of Easton Wallscape collects!
(’nuff said)

What other companies do you think are doing a great job with Twitter?

As a big thank you to all of our most devoted ávitāe fans, we’re throwing an exclusive viewing party - the “Ultimate Energy Intervention” – in downtown Columbus’ beautiful North Bank Park. Want to come party with us? Here’s what you need to do:

1. Make sure you’re following us on Twitter (avitae45). We love new friends, so we’ll follow you back in no time!

2. Once we’re following you back, send us a direct message letting us know you’re interested in attending including the following information:

• Names of each attendee (LIMIT 4) in your party
• Number of minors (18 years and younger) in your party

3. Once you’ve direct messaged us, hit the store and buy one four-pack of ávitāe for each person attending in your party. You will need a receipt to show proof-of-purchase at the gate (for example, a family of four attending would need to buy four four-packs of ávitāe).

4. SAVE THAT RECEIPT!

5. Head to the park, show your receipt at the door and verify attendee names with attendant.

6. HAVE FUN!

Maps and more details are available here. Tweet you later

Sounds like you need an intervention – of energy, that is.

Earlier this week our crew piled in our shiny new ávitāe van and hit the road to give offices throughout central Ohio a break from the monotony with a free ávitāe “energy intervention’! We had the pleasure of giving the folks at the Dublin, Ohio offices of Brighter Minds Media, NetSmart Technologies, Ray and Barney Group and Sterling Commerce a nice energy boost yesterday:

Brighter Minds Media gets an energy intervention

All smiles at Sterling Commerce!

The NetSmart Technologies folks get a visit!

Next up? Ray and Barney Group! Say cheese!

Need your own intervention? Follow us on Twitter (we’re @avitae45) and send us a Direct Message with your office information and we might just stop by!

Now get back to work!

Pay close attention, here’s how the sweepstakes works:
-Make sure you’re following @ávitāe45 on Twitter.
-Not on Twitter yet? Check out www.twitter.com and get signed up. Then be sure to follow us.
-Once you’re following us, join our conversation about ávitāe by tweeting or retweeting using the #energy45 hashtag and check out all of the official sweepstakes rules here.

Got all that? Now for the prizes:

Each day through August 6, we’ll randomly select a lucky @ávitāe45 follower using the #energy45 hashtag correctly to receive 16 bottles of ávitāe, just for showing us love on Twitter!

Each of our daily winners will then be placed into the running for a choice of two fabulous grand prizes at the end of our 45 days of hydrenergy sweepstakes:

-High Energy Ticket Package at PromoWest: Grand Prize includes one-year supply of ávitāe and two tickets for any six shows through December 31, 2009 at any PromoWest venue.

-Easton Town Center Shopping Spree: Grand prize includes one-year supply of ávitāe and $1,000 Easton Town Center gift card.

If that wasn’t enough motivation to follow @ávitāe45 and use the #energy45 hashtag, there’s STILL more chances to win, even if you weren’t selected as a daily winner. At the end of our 45-day sweepstakes, 10 lucky @ávitāe45 followers who used the #energy45 hashtag correctly during the contest will win 12 cases of ávitāe.

Whew! We’re tired from all of that explaining. Guess it’s time for some ávitāe! See you in the Twitterverse!

Speaking of winning free ávitāe, stay tuned for updates on our ‘45 days of hydrenergy’ sweepstakes. You’ll want to make sure you follow us on Twitter for a chance to win ávitāe and other great stuff!

So take his suggestion and pick up some ávitāe at one of our fine retailers. Don’t forget to give us a shout on Twitter and Facebook to give us YOUR review!

Stuck in a 3 p.m. energy rut?

Packing up the kids and driving cross-country to the dreaded family reunion?

No matter the occasion, use our handy-dandy store locator to find your ávitāe and get instant hydrenergy!

P.S. be sure to tell us about it on Twitter and Facebook!

–

–

–

June 9, 2009 – DUBLIN, Ohio -  Central Ohio shoppers have a new hydration alternative to help them beat the heat and keep energy high this summer. ávitāe naturally caffeinated energy water is now available at Kroger supermarkets. Kroger is the first large supermarket chain to feature the product developed in Dublin, Ohio.

ávitāe (ah-vee-tay), taken from the Latin word for life, vitāe, packs the caffeine punch of a soda or half-cup of home-brewed coffee. While it may include the same amount of caffeine as its soda and coffee counterparts, ávitāe looks, tastes and provides the health benefits of water without the sugar, calories or artificial colors.

“Bringing ávitāe to Kroger is a huge step for us in breaking into this new beverage category and we’re excited to be partnering with this great retailer,” says ávitāe creator Brian Pitzer.

Brought to Kroger store shelves by Vitality Distributing of Dublin, ávitāe is the brain child of Pitzer, a local entrepreneur and Ohio State graduate who was always fascinated by caffeine.

While at Ohio State Pitzer would drop caffeine pills into sports drinks for a mid-day pick-me-up, however as he grew older and craved the same caffeine kick without the sugar, he created ávitāe. With the help of local business investors, grants, and organizational assistance, ávitāe went from concept to bottling and distribution to stores like Kroger in about two years.

While Kroger is the first larger supermarket chain to sell ávitāe, sales of the new “hydrenegizing” beverage launched several months ago at www.avitae45.com, www.amazon.com and in all central Ohio-based PromoWest concert venues. The brand also has a following of fans on Twitter and Facebook who have been talking about the product for months.

The company is also playing an active roll in philanthropic events.  This August ávitāe is providing water to Pelotonia, a grass root bike race to end cancer featuring seven-time Tour de France champion and LIVESTRONG ambassador Lance Armstrong.

Here are their pictures:

Follow us on twitter @avitae45 and keep an eye out for future contests.

Sneak a photo of a friend or co-worker bored and in need of an energy boost. Post the photo on Twitter using TwitPic and include #lazymonday in your tweet. The three best photos will receive a free four-pack of aviate

We look forward to seeing your tired friends!