“Exercise physiologists have studied caffeine’s effects in nearly every iteration: Does it help sprinters? Marathon runners? Cyclists? Rowers? Swimmers? Athletes whose sports involve stopping and starting like tennis players? The answers are yes and yes and yes and yes.”

So why hasn’t caffeine use during physical activity become a major trend yet? Maybe athletes would prefer not to be drinking coffee or a carbonated drink like a soda before competing.

That’s where avitae comes in. avitae gives you 45 mg of natural caffeine, which is about the same as what you’d find in a diet soda, while hydrating you with purified water.