The intoxicating lyrics and catchy melodies that make Downplay one of rock’s quickest risers are joining forces with avitae caffeinated water

ávitāe has partnered with hard rock group, Downplay, to promote ávitāe during concerts, on tour, and through the band’s social media network.  Downplay is quickly gaining national notoriety coming off their recent tour with Top 40 group Puddle of Mudd.

“Downplay takes rock to a new level.  Their sound is amazingly enticing and their lyrics are 100% relatable,” says Brian Pitzer, Vitality Distributing CEO.  “To add such a great group to an already strong stable of up and coming groups is a major coup for ávitāe.  We couldn’t be more pleased….”  Pitzer also adds “I think ‘Sleep’ plays at least 5 times a day on my iPod!”

To learn more about Downplay, visit the ávitāe emerging artist’s page: http://avitae45.com/artist_music.php

The smooth and refreshing hip hop artist pairs his sleek and sophisticated wordplay and onstage presence with avitae to showcase their unique talents.

Vitality Distributing, the maker of ávitāe caffeinated water, has entered into an agreement with hip hop artist/rapper B.Yonest, to promote avitae during concerts, on tour, and through the band’s social media network.

“B.Yonest is so amazingly vibrant, his lyrics are clean and smooth and his sound is truly original,” says Brian Pitzer, Vitality Distributing CEO.  “We love the idea that such an emerging figure in the world of rhythm and poetry cares so much about what we’re doing and wants to be a part of avitae.”

B.Yonest joins the group This Condition on the ávitāe website as part of the ‘ávitāe emerging artists’.  Viewers of the site extension get the opportunity to listen to the ever evolving site including full length songs from the bands various albums as well as view tour dates and the band’s bio.

The ávitāe emerging artists are ávitāe’s way of showing off the best and the brightest in emerging talent. ávitāe emerging artists epitomize the brand in that they are vibrant, healthy, sophisticated, and charismatic. You may not have heard of the avitae emerging artists today, but they’ll soon be a part of your everyday lives.  According to Pitzer “the ávitāe emerging artists are not about just one type of music – they’re about the music and are essentially ávitāe personified.  Being good is fine for some, but we want musicians who believe that there is a new and better way of doing things…just like ávitāe there’s nothing fun in doing just the same old stuff!”

The ávitāe emerging artists page can be found on the www.avitae45.com website or directly at http://www.avitae45.com/artist_music.php.

B.Yonest can be found at http://www.byonestmusik.com.