September 2nd, 2010
ávitāe caffeinated water Announces Distributor Partnership to Distribute Product To Cayman Islands with Rights to Caribbean
September 1, 2010, Dublin, OH – Vitality Distributing, the maker of ávitāe caffeinated water, has entered an agreement with EarthStrong LTD, the premier distributor of healthy and organic products in the Caribbean.
Per their corporate beliefs, Earthstrong is “Preserving Tomorrow….Today” by importing and distributing quality eco-friendly, non-toxic, organic, green and natural products in the Caribbean. Earthstrong is also committed to community and corporate ‘green’ initiatives. EarthStrong CEO Christina McTaggart, who reached out to ávitāe, called the fit “perfect”, saying, “we’ve noticed the trend around the world is hitting the Caribbean too. People want healthier products. Our visitors are interested in products like ávitāe and we knew it was essential that we get it to them as soon as possible.”
The new partnership is key for the expansion of ávitāe’s reach into locations outside of the United States.
“Our primary goal in aligning distributors for ávitāe is to pick distribution partners who not only saw the long term potential of avitae, but who also are willing to grow the brand with us and make its success a priority” says Brian Pitzer, Vitality Distributing CEO. “EarthStrong does just that. They own their market in the Caribbean and hopefully their success in the Caymans will allow for them to expand to the rest of the islands…. The Caribbean is such a perfect place for ávitāe, the weather is always nice and you’ve got smart, healthy, sophisticated travelers from around the world – Caribbean and ávitāe are basically synonyms!”
While the Cayman Islands boast a population of only 60,000 residents, the capital city of George Town is one of the most bustling cruise ports in the world with over 50,000 unique tourists hitting the town each week, up 71% from 2000. “The wonderful part of this opportunity is that every tourist that touches avitae as a tourist will remember it when they head for home too. Regardless of whether they live in the USA, France, anywhere, they’ll remember ávitāe and the memories associated with it! We’re extremely lucky to have this partnership.”
ávitāe will launch in George Town starting the fourth quarter of 2010. Says Pitzer “I can assure you that the Caribbean is only the beginning – we’re wrapping up several others that will blow your mind.”
